• 55% male, 45% female
• 92% own their own home
• 37% own rental and vacation property
• 45% own their own business
• Readers dine out 2.5 times per week
• 93% vacation at least two weeks per year
• 75% invest in the stock market
• Readership: 300,000
• Average income: $155,000 per year
• $1,250,000 household net worth
• 72% are college graduates, 43% have post graduate degrees
• 65% between ages 35 – 65
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